LIVE IN YOUR VENUE: UNIQUE DROPS
Inspired by the energy and intensity of modern Tokyo, SEEK WHAT IS UNIQUE invites your guests into a world of unexpected rewards and experiences.
UNLOCK TOKYO & MORE
From 20th July – 13th September, customers who scan promotional QR codes on Asahi Super Dry POS and glassware can collect digital Asahi Tokens for the chance to unlock these exclusive rewards and experiences:
- TRIPS TO TOKYO
- FREE PINTS VIA VISA CARD
- EXCLUSIVE ASAHI MERCHANDISE
To redeem their free pint, guests will be prompted to add their Asahi Super Dry VISA card to their wallet and use as per any normal contactless card.
HOW DOES IT WORK?
Customers collect a token in venue via the QR code found on glassware or point-of-sale materials.
If the customer wins a free pint, they will be prompted to complete a few quick, steps on their phone to claim their prize voucher.
The customer adds their prepaid digital Visa card to their smartphone ready to use towards their next pint of Asahi.
HOW CAN MY VENUE TAKE PART?
Request participant POS from your account manager and position them in high footfall areas to capture attention and drive awareness of the campaign. We would love to re-share any content you make around our promotion, please tag @AsahiSuperDryUK for the chance to be featured.
SEEK WHAT IS UNIQUE
Guiding your guests to the world’s most unique experiences, curated to inspire those with a thirst for life.
WHY STOCK ASAHI SUPER DRY?
#1 for value ROS within total pubs. Delivering £74m of growth in the latest year.*
Draught Asahi Super Dry value sales are growing +44% vs +10% for premium+ draught lager
OUR DISTINCTIVE SUPER DRY TASTE
Because Asahi Super Dry cleanses the palate, it provides cut-through refreshment with food – and that’s often how our beer is enjoyed all over the world. Asahi Super Dry can be paired with all types of global cuisine, such as Mediterranean, BBQ, Latin, Korean, Chinese, and of course, Japanese recipes.
- ABV: 5.0%
- Ingredients: Water, barley malt. corn starch. hops, yeast
- Pack Formats: 50 litre keg, 30 litre keg, 330ml
Its distrinctive taste is known as karakuchi (dry), and is brewed to the authentic Japanese recipe to deliver its dry, crisp taste and quick clean finish.
PERFECT POUR
Bartenders play a vital role in giving our customers the best Super Dry experience.
Discover how to master the two-part pour, so we deliver Asahi Super Dry's unique Super Dry taste at the highest standard every time it is served
- Get a clean, chilled branded glass
- Position at 45°
- Fill the glass, leaving space for foam
- Slowly straighten glass
- Bring the nozzle 1cm above the surface of the beer
- Push lever to seal with creamy foam
- Serve on a branded coaster
Sharpen your Asahi Super Dry knowledge, master the two-part pour and deliver the crisp, clean finish the brand is known for.
The history of Asahi Super Dry
In 1987, our curious Japanese brewers set out to do something different. They wanted to create a beer that was refreshing but still had real flavour.
And in Japan, beer is often enjoyed with food, so they also wanted a beer that pairs perfectly with all types of cuisine.
Inspired by dry sake, we invented the world’s first Super Dry beer.
We named it Asahi Super Dry and changed the world of beer forever.
Asahi Super Dry 0.0%
Our Master Brewers have combined pioneering Japanese brewing techniques with the finest ingredients to brew a beer that has the same crisp and refreshing Asahi Super Dry taste, without the alcohol.
- Alcohol free lager 0%
- Same super dry, crisp and refreshing taste
BRINGING THE SUPER DRY TASTE OF OUR BEER TO YOUR VENUE
Whether you are an existing customer or want to find out how to stock our brands, we are here for you.
SOCIAL MEDIA
Follow the official Asahi Super Dry accounts and tag @asahisuperdryUK on your posts and stories.
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