Privacy Policy

This website is operated by Asahi UK Ltd, a subsidiary of Asahi International Ltd. All references to 'Asahi', 'our', 'us' or 'we' within this policy refer to either Asahi UK Ltd or Asahi International Ltd, its subsidiaries, affiliates, and/or associates.

We value your privacy. This policy applies to our customers, personnel, website visitors, consumers, distributors, and suppliers. It describes:

  • The data identifying you that we collect;
  • How we use this data and the legal basis for processing;
  • With whom it is shared and how it is stored.

By accessing our website, social media, or using our services, you confirm you have read and understood this policy.

Policy Sections

  1. Data Collection
  2. Use of Data
  3. Legal Basis for Use
  4. Cookies
  5. Disclosure of Personal Data
  6. Retention of Personal Data
  7. Your Rights
  8. Marketing
  9. Transfers of Data
  10. Security
  11. Third Party Websites
  12. Changes to Our Policy
  13. Questions or Complaints

1. Data Collection

We collect "personal data" directly from you or from Third Party Sources (e.g., recruitment agencies, media agencies, or group companies).

1.1 Data provided by you or Third Parties:

  • About You: Name, email, date of birth.
  • Website/App Visitors: IP address, username, age, browsing behavior, payment details, and location data (for mobile app users).
  • Goods & Services: Order history, delivery address, tax information, and personalized product names.
  • Social Media: Profile data and interactions on Facebook, Instagram, or Twitter.

Note: We may collect "special categories" of data, such as physical or mental health information, only where necessary.

1.2 Data we collect automatically:

  • Technical data: Domain name, browser type, operating system, and platform.
  • Visit data: Full URL clickstreams, page interaction (scrolling/clicks), and length of visit.
  • CCTV: If you visit our physical sites (e.g., breweries).

2. Use of Data

We, or our Third Party Sources acting on our behalf, use your data for the following primary reasons:

  • Website/App Functionality: To ensure legal drinking age compliance, provide technical support, and customize your experience.
  • Service Provision: To process orders, manage billing/debt collection, and handle customer service inquiries.
  • Business Operations: Internal reporting, business administration, and ensuring security of facilities.
  • Legal/Compliance: To comply with laws, regulations, or to defend legal rights.

3. Legal Basis for Use of Your Personal Data

We process your data based on the following:

  1. Contractual Necessity: To fulfill orders or provide services.
  2. Legal Obligation: To comply with law (e.g., HMRC requirements).
  3. Legitimate Interests: To grow our business, ensure website security, and conduct market research.
  4. Consent: For specific uses like marketing or processing special categories of data. You may withdraw consent at data.request@asahibeer.eu.

4. Cookies

Some pages on our website and mobile apps use cookies to offer you a more tailored experience.

  • Control: You can activate settings on your browser to refuse cookies.
  • Impact: Blocking essential cookies may limit your access to certain parts of our website.

5. Disclosure of Personal Data

We may share your data with:

  • Asahi Group Companies: Including our parent company in Japan for internal administration and corporate strategy.
  • Third Party Service Providers: Payment processors, logistics providers, and cloud services.
  • Marketing Partners: Agencies assisting in promotional activities.
  • Legal/Business Transfers: In the event of a sale or if required by law enforcement.

Data Sharing Summary

Category of Third Party Data Type Purpose
OmniSend Mailing List Name, DOB, Email To send newsletters

6. Retention of Personal Data

We keep your personal data for no longer than necessary for the purposes for which it is processed, as required by law, or to defend our legal rights.

7. Your Rights

You have certain rights in relation to your personal data. You may request that we:

  • Provide access to any personal data we hold about you.
  • Update any data which is out of date or incorrect.
  • Delete any personal data we are holding.
  • Restrict the way that we process your data.
  • Prevent processing for direct-marketing purposes.
  • Provide a copy of your personal data.

Contact data.request@asahibeer.eu to exercise these rights.

8. Marketing

We may undertake marketing by email, app, telephone, and post. We will always obtain your consent to direct marketing communications where required by law. You can opt-out at any time.

9. Transfers of Personal Data

Data may be processed outside the EEA (e.g., Japan or the US). We ensure adequate protection through:

  • Standard Contractual Clauses approved by the European Commission.
  • EU-US Privacy Shield (where applicable).

10. Security

Asahi UK Ltd is committed to protecting your data via:

  • Organisational measures: Physical access controls and staff training.
  • Technical measures: Encryption, secure passwords, and anti-virus software.

Please note: No transmission over the internet is 100% secure. You are responsible for keeping any account passwords confidential.

11. Third Party Websites

Our website may contain links to websites operated by third parties. This policy does not cover those sites; we are not responsible for their privacy practices.

12. Changes to Our Privacy Policy

We may update our privacy policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by post or email.

13. Further Questions or Making a Complaint

If you have queries or wish to exercise your rights:

  • Primary Contact: data.request@asahibeer.eu
  • Authority: You may lodge a complaint with the data protection authority in your EU country or seek a remedy through local courts.

Current as of: 23 March 2021