CHOOSE A BEER LIKE NO OTHER
When guests want a beer that elevates the moment, there is ONLY one brand worthy of that choice - Peroni.
LIVE IN YOUR VENUE
A chance for guests to win incredible experiences via Club Peroni
Club Peroni is our premium loyalty and engagement platform that brings the world of Peroni Nastro Azzurro directly into your venue - rewarding, exciting and inspiring consumers while driving repeat visits and higher spend. But not forgetting that we’re driving value back to our consumers.
Why stock Peroni Nastro Azzurro?
#1 Most Loved Premium Lager Brand 2025.
#2 For Value ROS within Total Pubs (2nd to Asahi Super Dry)
1 in every 5 packaged lagers sold is a Peroni Nastro Azzurro, making it #1 packaged lager
Italian Quality. Italian Craftsmanship
Peroni Nastro Azzurro was the first of a new type of beer featuring uniquely Italian ingredients and a brewing process underpinned by Italian flair and attention to detail.
Made with Integrity
Peroni Nastro Azzurro is made using the finest ingredients from a family recipe passed down through the generations. At every stage of the brewing process to the final serve, evidence of Italian craftsmanship and attention to detail is never hard to find.
Super Premium Lager
Peroni Nastro Azzurro
Peroni Nastro Azzurro has an uplifting Italian taste that’s full of life. NASTRO AZZURRO means ‘blue ribbon’.
- ABV: 5.0%
- Allergens: Contains Barley
- Pack Formats: 50 litre keg, 30 litre keg, 330ml bottle
Super Premium Gluten-Free Lager
Peroni Nastro Azzurro Gluten Free
Peroni Nastro Azzurro’s Italian brew masters have perfected a gluten-free recipe for Italy’s most iconic beer – without compromising on taste.
Looking for 0.0 options? Peroni Nastro Azzurro 0.0% delivers the same crisp, refreshing taste that consumers know and love - with zero alcohol and zero compromise
Always served in true Italian style
Following these 5 steps to a perfect pour is proven to raise sales by 30%
- Clean fount, tap, drip tray and beer lines. Temperature 3-5° C.
- Use a perfectly clean branded glass.
- Pour at 45-degree angle.
- Straighten glass when beer reaches the brim. Create a precise 2cm head.
- Present on a coaster, facing the guest.
Our story of style
Born In Rome In 1963
In 1963, Carlo Peroni created a superior, lighter, more refreshing lager that could be exported to the world with style.
Created To Inspire
Our true Italian style started with the SS Rex
Our brand philosophy is in our name, inspired by the ocean liner, the SS Rex winning the ‘Blue Ribband’ award in 1933.
A symbol of achieving with confidence and style.
A Symbol Of Style
Life aboard the SS Rex was pure luxury, with every moment designed to deliver a new experience.
Onboard, there were marble bathrooms, swimming pools and, to the delight of its guests, sand from the Italian seashore on the promenade deck.
Our journey in the UK
Peroni Nastro Azzurro has been a defining force in the premium lager category since it launched in the UK, shaping consumer expectations of what a premium beer can be.
- 2005: PNA launches in the UK, quickly establishing itself as the benchmark for premium+ lager.
- 2005–2015: Rapid rise in distribution across the on- and off-trade, becoming synonymous with Italian style, aperitivo culture and premium drinking occasions.
- Late 2010s: Peroni becomes the UK’s most loved premium+ lager brand, strengthening its leadership position.
- 2022: Launch of Peroni Nastro Azzurro 0.0%, delivering the full PNA taste with zero alcohol.
- Today: Peroni Nastro Azzurro continues to raise the bar for premium beer experiences in the UK, across flavour, craft and cultural partnerships.
- PNA has consistently led the category by bringing Italian-inspired sophistication to every occasion, redefining what premium beer means to UK consumers.
If the moment matters, choose Peroni.
Whether you are an existing customer or you want to find out how to stock our brands, we are here for you
Social Media
Follow the official Peroni Nastro Azzurro accounts and tag @peroniuk on your posts and stories.
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